What you know about good salesmanship is a lie...
Are you a salesman in disguise?
If you provide products, services, time, expertise or anything else in exchange for money… you my friend are a salesman.
Calling yourself a BDR, Account Executive, Entrepreneur, or even an Engineer doesn’t make you any different.
Whether you like it or not, you are in the same game as those cunning persuaders only motivated by chasing commissions…
Fortunately, you don’t have to be that kind of salesman.
Here is the uncensored story of how you can – avoid hopelessly chasing down prospects – avoid sweet talking your prospects into buying – and still get a flood of customers happy to buy from you.
I dare you! ...ask yourself these 3 questions:
Are you Mr. Sales Stallion that has sales just pouring in?
Do you have prospects gobbling up your every slimy sentence?
If you are… don’t you have a fancy chest-wax party you need to attend?
For us, mere mortals, let’s do what’s uncomfortable yet needed… and confront our challenges head-on:
How many times did you feel anxiety because of the lack of sales? … I know you have…drop the ego my friend it’s not helping you…
How many times did you feel your boss, shareholders, or bank breathing down your neck? …it’s okay, this happens to the best of us…
How many times did you think: Well if this is sales, then it’s properly not for me? …let me guess… at least once a week?
If you’re anything like me, I feel you bro (or gall), rest assured salvation is around the corner.
Others do, what you can't...
All that sales drama you have been experiencing may have seemed tragic at the moment, but here’s the real tragedy! (warning, some readers will get kicked in the sack by what’s coming up next…)
Subject Matter Experts sell similar stuff you sell, right now, and it’s doing them well…really well!
OUCH! To make matters worse… these Subject Matter Experts sell similar stuff you sell, to prospects far more demanding than yours.
We’re talking about real pain-in-the-butt prospects here.
Prospects that demand every inch of your claim to be validated and tested before they even consider you.
Prospects that demand you reply in a split second even on Sundays.
Prospects that will call your boss at even a slight hint of inconvenience caused.
What’s more, these Subject Matter Experts sell similar stuff you sell, in Markets far more demanding than yours.
Markets with huge competitors having 10X the salesforce your company has.
Markets so crowded with competition, demand is buried so deep, even moles can’t find it.
Markets that respond very very hostile to newcomers and salespeople in general.
Yet Subject Matter Experts Cruch sales expectations in any of these cases!
…and here are some of the reasons why they can.
Why Experts sell more, without even trying
Compliance scientists have studied salesmen (and any other profession that requires compliance) for ages. They even studied real everyday experts like doctors, bankers, attorneys, engineers, and the like, to understand how they get people to comply.
What they found is rather remarkable indeed. Or let me frame that differently, I believe they struck Gold!
That is… Gold for anyone involved in selling.
These scientists found that if one person truly believes the other person to be an Expert, advice given is followed almost blindly.
…It’s how a banker can have his clients jump through all kinds of hoops, without losing them to the friendly loan broker just a few blocks away.
…It’s why sales engineers are listened to, while sales reps get ignored.
…It’s why we all hand experts our money so easily and don’t question any of the advice given.
We trust them, or even more precisely:
We trust experts to handle our problem better, than we can handle it ourselves.
And for that skill right there, we pay top dollar and we look no further.
Experts sell so effectively, because they get customers to trust their expertise. They are trusted to handle the prospect’s problem better, than they can ever do themselves.
And – most importantly – Compliance Scientists have found that the expert in question doesn’t have to be an actual doctor, banker, or engineer to get the same results!
Here’s why…
Top 2% of salesmen behave like doctors, dentists, bankers, attorneys, engineers...
People buy from experts they trust
Here’s the real kicker…
Remember I told you these Compliance Scientists really struck Gold while researching everyday experts?
They found the trust needed to build expert status is NOT within the actual skill these everyday experts possess… It’s how they POSITION themselves and create the PERCEPTION of expertise so strongly.
Think about that for a second…
Do you really think all neighborhood bankers have a master’s degree in finance, and have written a thesis about the impact of interest fluctuations on the world economy?
NOPE!
You trust the guy because of his confidence in talking about loans, and the way he leads you towards advice regarding a topic you know so little about.
Everything about him screams “I KNOW MORE ABOUT LOANS THEN YOU DO!”, and so he positions himself as an expert inside your head, and you trust him.
Now – and this is important – if you had the knowledge to exactly know what to say and do, to be seen as a Subject Matter Expert in your niche – you could position yourself correctly each and every time you deal with a prospect or customer – you could then build the trust buyers need to handover their biggest problem, and you could then go about selling them what you believe is the best solution – in the same way as the banker earning your trust and selling you that loan.
If you don’t have this knowledge – if you do not know how to position yourself as a Subject Matter Expert – you will not gain customer trust so strongly, and your sales results will suffer because of it.
It’s as simple as that.
People buy from Experts they trust.
If you know how to become that Expert, they’ll be buying from you!
…I’m guessing that might work for you .
Introducing Subject Matter Expert Sales, or SME Sales in short.
A knowledge-based sales approach that ditches everything you know about sleazy sales, and positions you as an Expert your Customers trust and love to buy from.
And guess what? By scrolling down this page a bit further, you’ll know exactly what to do to get started with SME Sales right away.
Take a deep breath, and let’s dive in!
Where we will teach you how to sell like a true Subject Matter Expert!
Master SME Sales
We'll teach you how to:
Master SME Sales: Elevate your impact and build customer trust with a knowledge-based sales approach.
Dominate Any Niche: Apply SME Sales wherever expertise matters.
Establish Authority: Become the go-to specialist in your niche. Stop selling! Start to Challenge, Teach, Involve.
Sell with Zero fluff: Our proprietary system maximizes commercial impact, so you can do what you do best: Be the Expert.
Unleash Ninja Tactics: Learn exclusive strategies for true Subject Matter Experts.
Ensure Personal Growth: SME Sales drives self-improvement and helps you reach your goals faster.
Take Consistent Action: Make success inevitable with the consistency fostered by our proprietary SME Sales System.
Pumped to learn more? Let’s go!
Enter the SME sales universe
Kick start your journey by following these three steps:
Step 1.
Where ambitious minds get new insights
Step 1.
Where ambitious minds get new insights
Hi there,
I’m Mohamed Ali, G.O.A.T. of the SME Sales methodology and the modest guy over there in the middle .
As a R&D engineer turned Mad Sales Scientist, I have over 15 years of sales experience, founded an 8-figure business in Oil & Gas filtration, and teach at top universities across the Netherlands.
Furthermore, I write ” The Revenue Rumble” every day.
A daily email letter with Zero fluff, 10x the Impact, 100% Expertise.
Insights on Sales and Entrepreneurship, delivered right to your inbox… PLUS you’ll get my business-success-stack as a gift for joining us!
Want in on some SME action?
Learn SME SALES
Challenge, Teach, Involve is no ordinary book…
This book is designed to get you from knowing nothing about SME Sales, to implementing some of the strongest strategies and tactics of SME Sales in a matter of days.
It’s a Living book… A book that grows as you grow… A book full of actionable templates, video tutorials and so much more.
The value it contains would make most 1000$ sales courses jealous, yet we’re making it available for pocket change money so anybody can afford it.
Unlike the other books we sell and retail for 200$-1000$, we’re making Challenge, Teach, Involve available for pocket change money so anybody can afford it and get started with SME sales.
…most likely you spend more on coffee each month, in all honesty, if you can’t afford it right now you have much bigger problems you should be fixing!
As for the freebie seekers, I know you drool on LinkedIn posts all day, or spend countless hours binge-watching sales gurus on YouTube – but never take real action – I’m sorry SME sales is not for you.
That being said, I highly recommend you don’t impulse buy this Living Book, it’s not for everyone and that’s okay.
It won’t help you if you’re not willing or able to implement… nothing else will for that matter.
If you do understand that any meaningful change requires action, then you are very welcome to read more about the book here.
Learn what's missing to be a better SME seller
This ain’t no ordinary quiz. It’s a professional sales personality test countless companies have paid good money for.
Be warned, because it will pinpoint exactly how you can level up based on your unique personality traits.
Talking about some serious in-your-face feedback here.
If you’re serious about wanting to get better results, and knowing where you’re weaknesses and strengths lie, then this is for you.
Did we mention you’ll get a full personality report sent to you for free? Yep, it’s all included!
Brace yourself, and when you’re ready for the Ice cold truth, you can take the quiz by clicking… HERE!